The ’33 minute rule’ is something I have been using on and off in my work since college (2014). It has allowed me to better focus my efforts to get my music written and mixed. And, as of late, it has greatly improved my ability to effectively get blog posts written!
I honestly cannot remember where I had heard about this idea. But the term was coined by legendary copywriter Eugene Schwartz. And has been implemented by many creatives since then. I’m personally a big fan!